Work / Meridian Capital
A capital firm that loads before doubt does
Marketing platform and insights library for a mid-market advisory firm — rebuilt from a 9-second WordPress install into a sub-second Next.js platform that doubled qualified inquiries.
- Category
- Web Development
- Shipped
- March 2, 2026
0.8s
Median LCP
+118%
Qualified inquiries
100
Lighthouse performance
Challenge
Meridian's site took nine seconds to render on the phones their prospects actually carry. Partners were embarrassed to put the URL on a business card, and the insights library — the firm's best sales asset — was invisible to search because every article rendered client-side.
Solution
We rebuilt on Next.js with a Supabase-backed content model designed around how advisory content is actually produced: insights, sector pages, and partner profiles as first-class types with structured relationships. Every template is statically rendered with a strict performance budget, and the insights library ships full Article schema with an internal-linking system that surfaces related sector work automatically.
Result
Median LCP fell from 9.1s to 0.8s. Organic entrances to the insights library tripled inside four months, and the contact form now asks which partner you'd like to speak with — because prospects arrive already knowing.